a letter to my grandfather :: essays research papers

It is hard to face the truth but still read the whole letter to know the REAL sujatha and do not tear the letter in the middle of it just because you think you know the whole truth. You called my mom a person who gives importance to money, you who gave your own children telugu medium education because it is cheaper that way, i am feeling strange that i used to give respect to such a dim-witted person, such a person who is hell bent on levelling false allegations shamelessly on his own daughter. You would not have been alive today had my mom not come to your rescue every time your spoiled brats created a scene, she just thought she was helping her ageing parents, little did she know that her MONEY MINDED PARENTS would think of the favours as a method to please them to take money from them. Only low class people can think so cheaply. There are such people who expect money from their parents and even then their parents try to cover their daughter's misdeeds and here we have a great gentleman who thinks that her daughter is after his money and and is leaving no stone unturned to ensure that it does not happen by accusing her of things she never did, hello who wants your money? We have enough money to look after ourselves and are not expecting a single pie from you, get that right into your head. My mom always pitied thinking of the future of her brothers' children and never let a chance go by in helping them financially, all without your knowledge. She would be the first one to be happy if they come to a financially stable position, how did you even think that she wanted your money? By the time you read this you will have known that she cares a damn for your money as she returns all that you have given her. So you have been tolerating my mom for the past 12 years, is it? on the other hand she has been tolerating the insult meted to her by your daughters-in-law and yet never stopped coming to your house just to see her parents, the same parents who have been noting down the number of jars broken by her by mistake, how cheap? i wonder if people can ever stoop to lower levels. You have been keeping the accounts of all these insignificant things and how well you acted to be happy

Cola Wars Study

Cola Wars: PepsiCo Dr. Michelle Biavatti 13 de octubre de 2009 Omar Sandoval Pina 119084 Mikel Novella Salazar 116656 Marisol Perez Chow 118631 Jorge Villanueva Almanza 121027 Gerardo Rafael Nomara Parra 119176 Indice Resumen Ejecutivo†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 *Identificacion de la industria†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦*†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Analisis Externo General†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Modelo de las Cinco Fuerzas de Porter†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Ciclo de v ida de la industria y rentabilidad†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Amenazas y Oportunidades†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 Recursos y capacidades †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 Analisis VRIO†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 Analisis FODA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Modelo Hambrick & Fredrickson †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 Conclusiones y propuesta de estrategia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 18 Pros y contras de la estrategia propuesta†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 Resumen Ejecutivo. Dentro de este trabajo, analizaremos la situacion actual de la industria de las bebidas carbonatadas. Esta industria se ha visto amenazada principalemente por un aumento en la demanda de bebidas no carbonatadas, aunque tambien la rivalidad dentro de la industria es una amenaza importante que tomaremos en consideracion para la aplicacion de nuestra estrategia. Comenzaremos tomando en cuenta la industria en el que se lleva a cabo la competencia entre firmas establecidas, los recursos de Pepsi para afrontar las amenazas y aprovechar las oportunidades que se presentan en dicha industria. Con esta informacion analizaremos las fuerzas, las oportunidades, amenazas y debilidades a las que se enfrenta Pepsi y propondremos una estrategia para neutralizar y convertir en fortalezas las debilidades y las amenazas. Las estrategias aqui propuestas estan basadas en el modelo propuesto por Hambrick y Fredrickson, orientadas a las arenas en las que se desempena la empresa, los pasos a seguir para la aplicacion de estas, los diferenciadores que ayudaran a la empresa a alcanzar la ventaja competitiva, y los vehiculos para alcanzarla. Tambien tomaremos en consideracion la logica economica detras de las estrategias planteadas para lograr obtener altos dividendos. Despues de realizar un estudio del entorno de la industria, detectamos los canales de distribucion como una fortaleza que Pepsi posee y que puede aprovechar para neutralizar la amenaza de productos sustitutos por medio del posicionamiento de las bebidas no carbonatadas de la marca. Al utilizar esta estrategia, Pepsi conservara su participacion en el mercado, conservando a Pepsi-Cola como producto estandarte de la marca. Aplicar esta estrategia le costara a Pepsi poco dinero y una cantidad considerable de tiempo y esfurezo. Tambien Pepsi puede diversificar su publicidad de acuerdo a las areas geograficas a las que se quiere enfocar y el tipo de bebidas (carbonatadas o no carbonatadas) que se prefieren en dichas areas. Industria- Pepsi se encuentra en la industria de las bebidas carbonatadas y a lo largo del tiempo ha ido penetrando el mercado de las no carbonatadas y frituras. Evaluating Firms External Environment 1. – Specific international events. Pepsi logro entrar al mercado europeo despues de la Segunda Guerra Mundial, ya que la Union Sovietica y los arabes excluyeron a Coca Cola 2. – Demographic trends: En 1963, Pepsi lanzo la compana Pepsi Generation, que se enfoca a la gente joven y joven de espiritu, utilizando imagenes como autos deportivos, motocicletas, helicopteros, un slogan penetrante asi imagenes de celebridades como Britney Spears. El aumento de la poblacion en paises como China conlleva un aumento en el rendimiento de Pepsi. 3. – Legal and Political Conditions: En las operaciones internacionales, Pepsi sufrio diversos obstaculos debido a la inestabilidad y regulaciones politicas, controles de precios, restricciones publicitarias, control de importacion de productos. Para enfrentar estas adversidades, en India, por ejemplo, Pepsi concedio derechos de exclusividad en la distribucion de sus productos al hombre mas rico en dicho pais. En 1941 la corte declino a favor de Pepsi despues de la demanda que Coca Cola impuso en relacion a una infraccionsobre la marca registrada de Coca. En 1971 la Comision Federal de Comercio inicio acciones en contra de 8 corporaciones acusandolos de tener territorios exclusivos otorgados a empresas embotelladoras, lo cual obstaculizo la competencia entre firmas. 4. – Technological Change: Los cambios en la tecnologia dieron a Pepsi la posibilidad de producir por medio de la osmosis inversa, en lugar de extraccion de agua de manantial. La inversion por parte de Coca y Pepsi en fuentes de sodas para una mayor distribucion conllevo una publicidad pagada, mayor presencia de marca y mayores rendimientos. El cambio de Coca, imitado por Pepsi tres anos despues, de utilizar jarabe como insumo en lugar de azucar, conllevo una reduccion de los costos para la produccion de bebidas de Cola. 5. – Cultural Trends: Americanos tomaban mas soda que cualquier otra bebida. Consumidores empezaron a cambiar sus gustos, de sodas normales a sodas dieteticas, tes y otras a base de no carbonatos, lo que produjo que Pepsi expandiera su gama de productos. 6. – Economic Climate: La Gran Depresion del 29 llevo a Pepsi a la bancarrota. Con esto, Pepsi redujo el precio de la presentacion de 12 onzas a 5 centavos, siendo este el mismo precio que Coca cobraba por su presentacion de 6. 5 onzas. Esto permitio a Pepsi su recuperacion. Analisis de las cinco fuerzas de Porter Rivalidad en la industra, firmas establecidas {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} El nivel de rivalidad entre las firmas establecidas es alto. Poder de negociacion de los compradores. text:list-item} {text:list-item} {text:list-item} El poder de negociacion de compradores es bajo Poder de negociacion de los proveedores. {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} El poder de negociacion de los proveedores es bajo. Amenaza de Futuros Competidores. {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} La amenaza de futuros competidores en baja. Amenaza de sustitutos. text:list-item} {text:list-item} {text:list-item} La amenaza de sustitutos es alta Complementos El caso no provee informacion acerca de productos complementarios. Ciclo de vidad de la industria y rentabilidad La industria se encuentra en una etapa de madurez y es poco rentable para los futuros competidores. Para las marcas ya establecidas es rentable porque las barreras de entrada son altas, la amenaza de sustitutos es alta, el poder de negociacion de los proveedores es bajo y el poder de negociacion de los clientes tambien es bajo, a pesar de que la amenaza de sustitutos es alta. Amenazas, oportunidades, fortalezas y amenazas Oportunidades O1. En su momento, la disminucion de la demanda de Coca Cola al cambiar la formula. (no fue aprovechada en su momento) O2. El escandalo de Coca Cola debido a que muchas personas se enfermaron por las bebidas y por discrimacion racial. (no aprovecharon este escandalo) O3. Existian mercados emergentes O4 Warehouse delivery system de marcas libres representaba mas costos para clientes O5 Venta a restaurantes por medio de fuente de sodas era extremadamente rentable O6 Explotar el mercado familiar O7 Explotar el mercado juvenil O9 Producir sus propias latas reduciria sus costos Amenazas A1. Coca Cola fue pionero en los enfriadores, dispensadores de maquinas de refrescos y maquinitas de refrescos. A2. La creciente popularidad de productos sustitutos como te, cafe, leche, jugos, y otras bebidas no carbonatadas (cambio de preferencias) A3. El exito e introduccion de Diet Coke A4. Coca Cola regresa a su formula original con el nombre de Coke Classic (no hizo nada al respecto) A5. Coca Cola dominaba sobre Europa occidental, America Latina A6. Coca Cola era el mas grande productor de bebidas carbonatadas a nivel internacional. A7. El crecimiento en Estados Unidos de las ventas de Cola parecen haberse estancado. A8 Demanda de productos que no eran cola A9 master bottler contract de coca cola le permite establecer precios y condiciones de venta A10 Amenaza por parte de la comision federal de comercio por practicas anti competitivas en 1971 A11 Gran Depresion A12 Obstaculos en las operaciones internacionales A13 Coca utilizo jarabe en lugar de azucar A14 Coca invirtio 100 mdd mas en publicidad A15 Coca introdujo 11 nuevos productos 1980 A16 La publicidad de coca cola orientada a un estilo de vida en los consumidores A17 Coca Cola establece el franchising system A18 Canales de distribucion ineficientes Fortalezas F1. â€Å"Direct Store Door† delivery F2. el master bottling agreement le concedio a pepsi el poder de determiner los precios terminos y condiciones de la compra de materia prima. F3. El congreso concedio derechos de exclusividad territorial por medio del â€Å"Soft Drink Interbrand Competition Act† en 1980 F4. Pepsi adquiere Pizza Hut, Taco Bell, y Kentucky Fried Chicken y despues de venderlos conserva los derechos de distribucion y ademas conserva frito lay. F5. Baja de Precios debido a la gran depresion F6. Diversidad en sabores de pepsi a partir de los 60 F7. Introduccion de la Botella Tamano familiar de 26 onzas F8. pepsi generation F9. Pepsi invierte en Campanas publicitarias ( como pepsi challenge, pepsi generation y celebridades ) F10. Tres anos despues, pepsi utiliza tambien jarabe. F11. Pepsi introdujo 13 nuevos productos F12Produccion de bebidas no carbonatadas F13 Pepsi Bottling System F14 Utilizo estrategias de mercado para aprovechar los mercados emergentes F15 Pepsi esta en la industria de las sodas desde 1893. F16 Pepsi imito la tecnologia de enfriadores y dispensadores de sodas F17 Sistemas novedosos para distribucion en nuevos mercados ( India ) Debilidades D1. Mientras coca cola tenia el 65% de las ganancias en las ventas de fuentes de sodas, pepsi unicamente tenia el 21%. D2. Al integrarse hacia atras aumentan los costos de produccion D3 Introdujo la pepsi de dieta en 1964 pero no alcanzo el nivel de popularidad D4 Ineficiencia en la explotacion de clientes insatisfechos de Coca Cola Recuros de la empresa y modelo VRIO Analisis FODA Modelo de Hambrick & Fredrickson {text:list-item} {text:list-item} Vehicles {text:list-item} {text:list-item} Differentiators {text:list-item} {text:list-item} Staging {text:list-item} {text:list-item} {text:list-item} {text:list-item} Economic Logic 10. {text:list-item} {text:list-item} {text:list-item} {text:list-item} Conclusiones y estrategia planteada Pros de la estrategia planteada {text:list-item} {text:list-item} {text:list-item} Contras de la estrategia planteada {text:list-item} {text:list-item} {text:list-item}

Effect of Rising Oil Prices on Indian Economy - 1981 Words

A rise in global oil prices by $ 10 per barrel would reduce Indias economic growth by 0.2 percentage points and also affect the countrys current account deficit, Goldman Sach said. A VAR (value-at-risk) analysis suggests that a $ 10 increase in oil would reduce GDP growth by 0.2 percentage point, Goldman Sachs said in its latest edition of Asia Economics Analyst. India on Monday voiced serious concern over the rising crude oil prices, which have touched a two-year high, and said it could badly affect global economic growth and even give rise to inflationary pressures. The current oil prices will spur global inflation and retard economic growth. India feels that this is the concern that needs to be addressed on priority, Minister†¦show more content†¦In this background, I found it reassuring to come across opinions from two unrelated quarters questioning the connection. CONFIDENT ASSERTION There is first the confident assertion of the Chairman and Managing Director of Indian Oil Corporation (IOC), Mr R. S. Butola, that the impact of higher crude prices need not always be severe, and can, in fact, be circumvented by means of some ingenious countervailing measures. The IOC seems to have achieved this by carrying out crash modernisation and upgradation of plants and shifting the dominant part of its business plan to petrochemicals. For instance, by using modern processes, IOC has been able to convert many black products into high-value fuel such as LPG and petrol, significantly raising the companys distillate yield from 71.5 per cent in 2004-05 to 75.4 per cent in 2010-11, and thereby extracting more high-value products from every barrel of crude. A recent IMF working paper (No.11/194) â€Å"Oil shocks in a global perspective: Are they really that bad?† is a scholarly exposition downplaying the gloomy prognostications associated with surging oil prices. The importance of the paper is that it almost exclusively focuses on the economies of developing countries. It goes into the relationship between oil prices and macroeconomic fundamentals, including economic output and value and volume of internationalShow MoreRelatedOil Prices And Rise And Fall Of Chinese Economy Essay1125 Words   |  5 PagesFalling crude oil prices and rise and fall of Chinese economy Who’s afraid of falling crude oil prices? Isn’t it something to celebrate from the consumers’ point of view, especially in the Asian region! The answer is perhaps â€Å"no†. Though the debate over the impact of plunge in crude oil price and its implications will continue for long, nothing can be said with fair amount of certainty as long as its link with the slowdown of Chinese economy. 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Whole sale Price Index (WPI)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 6.3. Consumer Price Index (CPI)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7. FOOD PRICE INFLATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7.1. what is food price inflation 8. GLOBAL SCENARIO 9. INDIAN PERSPECTIVE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10. CAUSESRead MoreThe Berlin Conference Of 1885 Sought To Regulate European1550 Words   |  7 Pagesabout it is extremely different. The growing influence of China and India in Africa is being watched with severe skepticism. 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The purpose of our project is to study the downstream oil and natural gas sector industry

Homer’S Two Tales, The Iliad And The Odyssey, Are Both

Homer’s two tales, the Iliad and the Odyssey, are both incredibly well known and widely taught across the world and at many different levels of education. Some call Homer the â€Å"greatest poet to ever live† and although this can be disputed his works truly speak for themselves and have braved the test of time quite well. This paper will cover who/whom Homer is as a person, or persons, and the time period of his writings, the truths versus the dramatizations of the Iliad and Odyssey, how the author’s perspective and writings portray ancient Greek culture, along with how the two of them interact with our culture today. Homer is a name that needs little introduction, but to understand ones works you must first possess the right knowledge of†¦show more content†¦The proof for such a theory comes from the diversity of narrative style, ethics, vocabulary, theology, geographical perspective, and written construction across the two epics, yet there is still mu ch mystery to this day. My informed viewpoint on Homer and the epics written is that â€Å"Homer† was likely a few people, 2 – 3, who over time wrote down the stories they heard and made them fit together and passed it on. Then the last person gathered up all the previous peoples works formed two large epic poems, made up of both fact and fiction. First of Homers two poetic epics is the Iliad, based on the Trojan War. It is definitely the more realistic of the two poems yet is still heavily influenced by fictitious elements such as divine intervention and the mythical creatures mentioned. The Trojan War is considered to be historical fact by most this day and age with Homer’s account being one of the most influential, but how accurate is his information? Bronze Age Greece is the setting for most of the Iliad; scholars have criticized whether the location and events were fact for decades. Yet fairly recently one man has discovered that the Iliad presents an accurate account of the geography of Ancient Troy. 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Xenia is the ancient Greek word for â€Å"hospitality†, which is the consideration and kindness shown to those who are far from home and/or associates of the person bestowing xenia upon them. The rituals of hospitality created and conveyed a reciprocalRead More Use of Epithets In Homer’s Iliad and Odyssey Essay774 Words   |  4 PagesUse of Epithets In Homer’s Iliad and Odyssey Throughout The Iliad and The Odyssey, Homer’s use of the epithet in describing Odysseus becomes essential as a means of characterizing the hero. Homer uses several epithets, or nicknames, along with the name â€Å"Odysseus† as the story unfolds in both tales. Three of these include the descriptive epithet â€Å"wily Odysseus,† the laudative epithet â€Å"Odysseus, the great tactician,† and the patronymic epithet â€Å"Odysseus Laertiades.† Besides their obviousRead MoreHomer s The Iliad And The Odyssey Essay1590 Words   |  7 Pagesauthor who gave a visible, written form to two of the greatest and highly respected epic stories of the world of the ancient Greeks, the Iliad and The Odyssey. However, none are certain of the time in which Homer lived. It is believed now that, if Homer was at all more than myth himself, he did not create the two stories, rather he organized or edited the poems in a written form (Bloom). Regardless of Homerâ₠¬â„¢s involvement with the two stories, these ancient tales are distinct and characterized by the worldRead MoreThe Penelopiad Analysis958 Words   |  4 Pagesnovel ‘The Odyssey’ . In an interview, Atwood explained her beliefs on the gender roles surround The Odyssey thus incorporating this as well as other materials into ‘The Penelopiad’ by stating: â€Å"There is an argument that has been made quite thoroughly that The Iliad and The Odyssey were written by two different people, and that the person who wrote The Odyssey was a woman.’ Atwood then carries on to explain her argument stating how several people have made the argument of how ‘The Odyssey’ was writtenRead MoreThe Iliad And The Odyssey977 Words   |  4 Pagesmythology. There is not a single Greek myth in history that does not contain some mention of at the very least a single god who played a part in the tale. In one way or another, gods within mythology affect the characters of the myths, the plot or storyline, or the theme of the myth. Homer’s The Iliad and The Odyssey are two prime examples of this. Within both epics, the gods constantly intervene in the lives and situations of the characters, molding them to the desired outcome. Without the influenceRead MoreAnalysis Of Xenia And The Odyssey 889 Words   |  4 PagesHomer: Hospitality in the Illiad and the Odyssey The concept of Xenia was extremely significant in ancient Greek culture. As such, it played a prominent role in the works of authors, most specifically Homer. In fact, some of the most significant information we have about the concept of Xenia, as it relates to cultural norms come from the work of Homer, and the examples of hospitality demonstrated in the protagonist’s journeys in the Iliad and the Odyssey. More specifically, Xenia is presented byRead MoreEssay about Homers The Odyssey1646 Words   |  7 PagesHomers The Odyssey The Odyssey is a companion to The Iliad, a story of the Trojan War. Both The Iliad and The Odyssey are epic poems written by Homer. In The Odyssey, Homer relates the misadventures of Odysseus, king of Ithaca, that occur during the decade following the defeat of Troy. In doing so, the fates of his fellow warriors are also made known. The Odyssey begins on Mount Olympus, in the palace of Zeus, king of the gods, where a discussion takes place regarding the woes of humans andRead MoreAchilles Slaughtered The Greatest Trojan Hero Essay1276 Words   |  6 Pagesto his friend Odysseus. He also accrued glory and fame in the Trojan War but in addition went on to write history in an epic journey all across the Mediterranean to get home to his family. Odysseus acquired more kleos than any other Greek hero in Homer’s epics. In the Greek’s eyes, kleos was the measure of a man. Unlike modern western civilization, the Ancient Greeks didn’t believe in immortality through an afterlife, but naturally, they still sought something permanent, something to give themRead MoreGreek Mythology And The Mythology850 Words   |  4 Pagesan individual is in. The Greeks and Romans are both very polytheistic civilizations. They believe in a multitude of gods and creatures, and they have gods for fertility, elements, war, medicine, and a multitude of others. The mythology of these two cultures is exceedingly similar, although for those looking for a more interesting view on the subject, Greek mythology is far superior to Roman mythology. The time period in which mythological tales were told began over one hundred years ago in 19

Impact Of Marketing On Marketing Management - 9107 Words

Table of Contents INTRODUCTION 5 HISTORY OF MARKETING 5 EVOLUTION OF MARKETING 5 LATEST TRENDS IN MARKETING 6 ROLE OF DATA IN MARKETING 7 DIGITAL MARKETING 8 INTRODUCTION 8 KEY COMPONENTS OF DIGITAL MARKETING 8 MAKING SENSE OF BIG DATA 12 DATA DRIVEN MARKETING 14 CASE STUDY 1: OPSVIEW INCREASES ITS REVENUE BY 178% 15 CASE STUDY 2: BREAKINGPOINT USES SOCIAL MEDIA TO GENERATE LEADS 16 CASE STUDY 3: TURKISH AIRLINES REACHES 100 M POTENTIAL CUSTOMERS WITH SELFIES 18 IT IS MARKETING! 18 DOUBLE CLICK – A REVOLUTION! 19 ADWORDS - GOOGLE 19 MARKETING CLOUD – ADOBE 20 CHANGING ROLE OF CIO 23 NOT JUST A MANAGER OF IT 23 A CATALYST 24 A STRATEGIST 24 MAJOR CHALLENGES 24 NEGATIVE ASPECTS 25 LIMITATIONS 26 RECOMMENDATION 27 Glossary 29 Bibliography†¦show more content†¦An attempt has been made in this report to study and analyze how the CIO and his team can help the company to gain insight into the customer’s mind and make use of the available data to promote a product or services. In the technically advanced world which methods a CIO can embark to reduce the cost of promoting the product and increasing the revenue through increased sales. INTRODUCTION HISTORY OF MARKETING The term marketing appears to be very new and many people would suggest the advent of marketing to the decade of 1960’s. However, the fact is that the history of marketing goes way back to 18th century, canopying from the first magazine printed in 1741, to the first billboard in the late 1800’s to the latest broadcasting advertisements on radio and television. However, the traders in early 18th century did not actually knew what they did was in fact the most primordial way of marketing. (Davis, 2013) Basically, the whole idea of marketing is to create an awareness. It is all about transfer of information from one person to another. It is perfect example of information flow model. Individual sellers and companies had understood the importance of this in the very early period. They knew well if consumer doesn’t know about your product they are not going to buy it. The way the companies did their business and

Richard Duke Of Yorke Essay Paper Example For Students

Richard Duke Of Yorke Essay Paper A monologue from the play by Christopher Marlowe NOTE: This monologue is reprinted from The Works. Christopher Marlowe. Oxford: Clarendon Press, 1910. YORKE: She wolf of France, but worse than Wolves of France: Whose tongue more poisond than the Adders tooth How ill beseeming is it in thy sex, To triumph like an Amazonian trull Upon his woes, whom Fortune captivates? But that thy face is visard like, unchanging, Made impudent by use of evil deeds: I would assay, proud Queen to make thee blush: To tell thee of whence thou art, from whom derived, Twere shame enough to shame thee, wert thou not shameless. Thy father bears the type of king of Naples, Of both the Sicilys and Jerusalem, Yet not so wealthy as an English Yeoman. Hath that poor Monarch taught thee to insult? It needs not, or it boots thee not proud Queen, Unlesse the Adage must be verified: That beggars mounted, run their horse to death. Tis beauty, that oft makes women proud, But God he wots thy share thereof is small. Tis Government, that makes them most admired, The contrary doth make thee wondered at. Tis virtue that makes them seem devine, The want thereof makes thee abominable. Thou art as opposite to every good, As the Antipodes are untu us, Or as the south to the Septentrion. Oh Tigers heart wrapped in a womans hide? How couldst thou drain the life blood of the child, To bid the father wipe his eyes withall, And yet be seen to bear a womans face? Women are mild, pitiful, and flexible, Thou indurate, stern, rough, remorseless. Bids thou me rage? why now thou hast thy will. Wouldst have me weep? why so thou hast thy wish. For raging winds blow up a storm of tears, And when the rage allays the rain begins. These tears are my sweet Rutlands obsequies, And every drop begs vengeance as it falls.

Origin Of Man Essays - Lemurs, Creatures, Dryopithecus, Creatures

Origin of Man Origin of Man "Of animal ancestry, man moved ahead as a steward of other creations in taming the environment as they struggle to survive." There are many theories about the origin of life on earth. Many opposing theories and questions have been raised. For example, the Biblical Theory states that a supernatural being created the u- niverse, hence giving life to what was non-existent. The Scientific Theory on the other hand suggests that life was triggered by some force or elements that later led to our existence. The idea carried though by both theories suggests that something was created out of nothing. Why? How? By who? It is still a mystery. Either way, life in the form of simple organisms progressed into the highly complex society that we live in today. This trans- formation is explained by the theory of the evolution, where changes in an organism are due to the changes in the conditions of their environment. With the rigorous changes of the environment's condi- tions, living creatures especially animals had to adapt their physical and biological make-up to these changes to meet their needs. The story of man's evolution is one of increasing differentiation from the other groups of animals to which he is related. It is believed that over 60 million years, descendants of the early primates gradually evolved to produce modern man. Tree-living creatures, more like rats than men, were followed by the ancestors of today's lemurs and monkeys, and by a primate called Dryopithecus, believed to be the common ancestor of both apes and man. A breakthrough in man's evolution came when creatures became adapted to standing and walking in an upright position, freeing their hands for other uses. This led to the creation of tools to aid them in their activities such as hunting and food gathering. Later they started building, innovating and improving the conditions of their living. Man's unique intelligence, imagination, skills and knowledge spring from a brain that has evolved far beyond the instinctive res- ponses of other animals. Alone among animals, man seeks a meaning in life, and can express his aspirations symbolically. It was this brain that enabled our ancestors to survive in a hostile prehistoric envi- ronment, then later to create the world's great civilisations. And it was also this brain that produced the complex web of family ties, re- ligious and scientific beliefs and systems of government which now form the fabric of his now modern society.