Little Women By Louisa May Alcott (1832-1888) Essays -

Little Women by Louisa May Alcott (1832-1888) Little Women by Louisa May Alcott (1832-1888) Type of Work: Sentimental, life drama Setting A small New England town; mid 1800s Principal Characters Mrs. March ("Marinee"), mother of four daughters Mr. March, her husband, and army chaplain in the U.S. Civil War Meg, their 16-year-old daughter Jo, 15, wants to be an independent writer (and serves as the novel's narrator) Beth, a frail girl of 13, the "heart" of her family Amy, 12, the beautiful pampered youngest daughter Theodore Lawrence (Laurie), the boy who moves in next door Story Overveiw The upcoming Christmas looked like it would be a bleak affair to the four March girls. With their father at the Civil War battlefront, and their saintly mother, Marmee, as they called her, working to support her family, the holiday would be void of many of its traditional pleasures. With the dollar Marmee said they might spend, the girls each settled on buying simple gifts for their mother and for the Hummel family down the road; and receiving, in kind, surprise treats of ice cream and bonbons from rich old Mr. Lawrence next door. The girls resolved to face life as Pilgrims, to overcome their weaknesses, and be "good little women" by the time their father returned. The oldest, Meg, determined to enjoy her work more and fret less about her looks. The tomboy, Jo, pledged to better control her temper, upgrade her writing abilities and develop feminine qualities. Amy desired to be less selfish and less vain concerning her beautiful golden hair. Everyone believed Beth, the home-body, to be perfect, but she earnestly prayed to overcome her fear of people. The girls labored for the next year to acquire these qualities, with much success and occasional failure. At year's end, Meg confidently and excitedly attended a fashionable New Year's dance. She talked Jo into accompanying her, but Jo didn't care much for "girls or girlish gossip," and felt as much out of place as a "colt in a flower garden." Running from a prospective dance-mate, Jo hid behind a curtain. But she wasn't the only bashful one. To her surprise, there she met little Theodore Lawrence, or "Laurie," as everyone referred to him, the new next-door-neighbor boy. Awkwardly, they introduced themselves, but as they peeped through the curtain together, gossiping and chatting, they soon felt like old acquaintances. A lifelong friendship was formed. Laurie had been orphaned as a baby and now lived with his crusty Grandfather Lawrence in his great mansion. In the March family, Laurie found a circle of sisters and a mother he never knew; and they found, in him, a brother and a son. Through that year, the girls learned to be happy in their work. Meg, by spending two weeks at the estate of a wealthy girl friend, discovered how wonderful her own home life was, even if her family was poor. Jo detected that she was not the only one struggling with outbursts of anger. Much to her amazement, her mother also possessed a hidden temper. This knowledge helped Jo believe she could, with effort, control hers. After all, her great wish was to become a famous romance writer; reaching that goal would require discipline. Jo's romantic novels were soon published. Amy continued to grow more beautiful, but also came to understand the need for humility. After being embarrassingly reprimanded before the whole school, she began to understand that "conceit spoils the finest genius." And Beth remained extremely shy, but was still the heart and joy of her family. Everyone, especially Jo, came to gentle Beth for comfort. One winter day, a telegram arrived from the war department: Mr. March was critically ill. Heartsick by this news, Marmee felt she needed to be with her husband. With no money to spare, Joe offered to sell her only vanity - her long, flowing chestnut hair. The sacrifice, though tearfully made, brought twenty-five dollars, and financed the trip. Mr. Lawrence sent along John Brooke, Laurie's tutor, to assist Mrs. March in her journey. Both Mr. and Mrs. March grew to be very fond of John - and he, in turn, became very fond of Meg. Back at home, dark days were to visit the little women. Patterning herself after her mother, Beth continued to care for the large, impoverished Hummel family. One night she returned home depressed and crying. She had just held the Hummel baby in her arms as he died of Scarlet Fever. Beth also contracted the fever, becoming much more infirm than anyone expected. It was a somber time for all, as she hovered near death. Fearing the worst, the girls finally telegraphed their mother of Beth's deteriorating

Resocialization Definition, Discussion and Examples

Resocialization Definition, Discussion and Examples Resocialization is a process in which a person is taught new norms, values, and practices that foster their transition from one social role to another. Resocialization can involve both minor and major forms of change and can be both voluntary or involuntary. The process ranges from simply adjusting to a new job or work environment, to  moving to another country where you have to learn new customs, dress, language, and eating habits, to even more significant forms of change like becoming a parent. Examples of involuntary resocialization include becoming a prisoner or a widow. Resocialization differs from the formative, lifelong process of socialization in that the latter directs a persons development whereas the former  redirects their development. Learning and Unlearning Sociologist Erving Goffman defined resocialization as a process of tearing down and rebuilding an individual’s role and socially constructed sense of self. It is often  a deliberate and intense social process and it revolves around the notion that if something can be learned, it can be unlearned. Resocialization can also be defined as a process that subjects an individual to new values, attitudes, and skills defined as adequate according to the norms of a particular institution, and the person must change to function adequately according to those norms. A prison sentence is a good example. The individual not only has to change and rehabilitate their behavior to return to society, but must also accommodate the new norms required of living in a prison. Resocialization is also necessary among people who have never been socialized from the start, such as feral or severely abused children. It is also relevant for people who havent had to behave socially for long periods, such as prisoners who have been in solitary confinement. But it can also be a subtle process not directed by any particular institution, such as when one becomes a parent or goes through another significant life transition, like a marriage, divorce, or the death of a spouse. Following such circumstances, one must figure out what their new social role is and how they relate to others in that role. Resocialization and Total Institutions A total institution is one in which a person is completely immersed in the environment which controls every aspect of day-to-day life under a singular authority. The goal of a total institution is resocialization to completely alter an individual and/or group of peoples  way of living and being. Prisons, the military, and fraternity houses are examples of total institutions. Within a total institution, resocialization is comprised of two parts. First, the institutional staff attempts to break down the residents identities and independence. This can be accomplished by making individuals give up their possessions, get identical haircuts and wear standard-issue clothing or uniforms. It can be further achieved by subjecting individuals to humiliating and degrading processes such as fingerprinting, strip searches, and giving people serial numbers as identification rather than using their names. The second phase of resocialization is attempting to build a new personality or sense of self which is usually accomplished with a system of reward and punishment.  The goal is conformity which results when people change their behavior to accommodate the expectations of an authority figure or those of the larger group. Conformity can be established through rewards, such as allowing individuals access to a television, book or telephone. Updated by Nicki Lisa Cole, Ph.D.

Second most income for saudi arabia Essay Example | Topics and Well Written Essays - 1750 words

Second most income for saudi arabia - Essay Example The country’s stability in both its religious and economic status makes it one of the most prestigious Islamic States. Saudi Arabia’s strict adherence to Sharia Law and religious rituals has made the country a significant religious center in the world. The country is largely occupied by the Sunni Muslims, who account for more than a third of the total population in Saudi Arabia. This essay will cover the impact of the two pilgrimages, Hajj and Umrah in Saudi Arabia’s economy while also citing the respective countries that attend these pilgrimages. The Hajj and Umrah are important rituals in the Islam religion; the practices are conducted for religious dedications as well as acts of solidarity among the Muslims in the entire world. For instance, the Hajj pilgrimage is attributed to the great prophet Muhammad, which dates back to the seventh century. Although Umrah is optional unlike Hajj Muslim turn in great numbers to mark the practice, which is symbolic of their Islamic faith. The Hajj is a requirement for all Muslims at some point of their lives as long as they are financially and physically able. The continuous practice of these two pilgrimages over the years have not only improved Saudi Arabia’s economy but also strengthened the Islamic faith among Muslims worldwide. Millions of Muslim visitors who go to perform the annual Hajj and Umrah spend billions of dollars in Mecca. Al-Monitor states that the revenues generated from Hajj and Umrah in 2012 were about 62 billion riyals, which were a 10% increment compared to the previous year. The reports also indicate that out of the three million pilgrims who attended the Hajj ritual in 2012, 1.7 million were foreign visitors. The pilgrims were organized according their nationalities, out of the 189 different countries that the pilgrims had come from. According to Al-Monitor, the expert sources that provided the estimate statistics also indicated

Decision-Making Tools For Health Care Professionals Research Paper

Decision-Making Tools For Health Care Professionals - Research Paper Example The main obstacle in correctly diagnosing the prognosis of various cancer patients is the difference in patient responses to various treatment modalities. The use of computer technology takes a lot out of the guesswork by making diagnosis a more accurate endeavor. The medical world is not using computer technology as much as it should and it is high time it considers using this important resource in the fight against one of mans most intractable illnesses. This report covers the continuing fight against cancer despite the large amounts that are expended in terms of efforts and finances. In particular, the diagnosis of cancer is still largely a subjective process that is dependent on the experience and knowledge of the clinicians. The use of the TNM staging system is still considered the best tool available to the patients and the medical community alike in determining the probable outcome and progression of the disease. However, although fairly accurate in terms of describing the stage of the tumors by size and shape, it has obvious limitations because it is largely tending to the historical development of the disease rather than being forward-looking. By this, I mean a new system that considers the likely outcome in terms of treatment and prognosis is of more value to clinicians and patients. One very promising direction in the fight against cancer is the use of more powerful & precise computer technologies that provide far greater accuracy than is presently available. It is an accepted fact in medical circles that the TNM staging system based on some anatomical and morphological features of the tumors is of limited benefit in terms of prognosis. There is clearly a need for a better way of predicting the likely outcome and treatment response in the fight against all types of cancer.

Darwins Theory of Evolution by Natural Selection Essay Example for Free

Darwins Theory of Evolution by Natural Selection Essay The mechanisms for individuals in a population to survive heterogeneous habitats have been a strong debate within the scientific community. The native European Littorina obtusata are a great model organism to study Darwin’s Theory of Evolution by Natural Selection. This is because of their vast phenotypic characteristics, particularly their evolving shell thickness throughout history due to predatory pressures of the new arrival of Carcinus maenas. Here we test whether L obtusata three most critical tenants of Darwin’s theory of evolution by natural selection; variation within a population, heritability, and selection. By observing the shell thickness of East Coast of N. America L. obtusata where predatory C. maenas are common versus the West Coast of N. America where C. maenas are not found, it will further provide evidence whether these shell thickness differences are due to natural selection predatory or phenotypic plasticity occurring. This was tested by placing banded crabs in both East and West populations of L. btusata and observing how their shell thickness decreased, further proving that L. obtusata cannot sense or smell the presence of C. maenas. These findings provide further evidence for Seeley’s research that the accelerating morphological changes of L. obtusata shell thickness was in response to strong selection by C. maenas and not because speciation occurring. Some believe that Darwin’s theory of evolution by natural selection is operating the morphological breaks found in fossil records within a population. Darwin’s book On the Origin of Species listed four basic postulates to natural selection; there must be variations among individuals in a population, variations must be heritable, survival and reproduction must be variable and non-random (Darwin, 1859). As a result, every generation there will be slight changes in the population. One scientist in particular, Robin Seeley, tried understanding Darwin’s theory of Natural Selection by studying the thickness of shells of flat periwinkles, Littorina obtusata, of Appledore Island and the new arrival of predatory green crabs, Carcinus maenas. Seeley noted acceleration in natural selection that normally is not observed within the L. obtusata population in response to strong selection by C. maenas. This is because shell thickness affects the survivability and reproduction of L. obtusata when C. maenas claws break them to meal (Trussel, 1996). The observation confirmed that when C. maenas were introduced in the East Coast of N. America, L. obtusata range of shell thickness increased compared to the West Coast of N. America L. obtusata populations where predatory C. maenas were not found (Seeley, 1986). These vast morphological differences in their shell thicknesses was thought to occur because of the C. maenas selection for the thinner-shelled L. obtusata. Seeley’s research further showed that speciation was not occurring within the intertidal snails as many previous scientists claimed.

a letter to my grandfather :: essays research papers

It is hard to face the truth but still read the whole letter to know the REAL sujatha and do not tear the letter in the middle of it just because you think you know the whole truth. You called my mom a person who gives importance to money, you who gave your own children telugu medium education because it is cheaper that way, i am feeling strange that i used to give respect to such a dim-witted person, such a person who is hell bent on levelling false allegations shamelessly on his own daughter. You would not have been alive today had my mom not come to your rescue every time your spoiled brats created a scene, she just thought she was helping her ageing parents, little did she know that her MONEY MINDED PARENTS would think of the favours as a method to please them to take money from them. Only low class people can think so cheaply. There are such people who expect money from their parents and even then their parents try to cover their daughter's misdeeds and here we have a great gentleman who thinks that her daughter is after his money and and is leaving no stone unturned to ensure that it does not happen by accusing her of things she never did, hello who wants your money? We have enough money to look after ourselves and are not expecting a single pie from you, get that right into your head. My mom always pitied thinking of the future of her brothers' children and never let a chance go by in helping them financially, all without your knowledge. She would be the first one to be happy if they come to a financially stable position, how did you even think that she wanted your money? By the time you read this you will have known that she cares a damn for your money as she returns all that you have given her. So you have been tolerating my mom for the past 12 years, is it? on the other hand she has been tolerating the insult meted to her by your daughters-in-law and yet never stopped coming to your house just to see her parents, the same parents who have been noting down the number of jars broken by her by mistake, how cheap? i wonder if people can ever stoop to lower levels. You have been keeping the accounts of all these insignificant things and how well you acted to be happy

Cola Wars Study

Cola Wars: PepsiCo Dr. Michelle Biavatti 13 de octubre de 2009 Omar Sandoval Pina 119084 Mikel Novella Salazar 116656 Marisol Perez Chow 118631 Jorge Villanueva Almanza 121027 Gerardo Rafael Nomara Parra 119176 Indice Resumen Ejecutivo†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 *Identificacion de la industria†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦*†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Analisis Externo General†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Modelo de las Cinco Fuerzas de Porter†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Ciclo de v ida de la industria y rentabilidad†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Amenazas y Oportunidades†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 Recursos y capacidades †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 Analisis VRIO†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 Analisis FODA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Modelo Hambrick & Fredrickson †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 Conclusiones y propuesta de estrategia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 18 Pros y contras de la estrategia propuesta†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 Resumen Ejecutivo. Dentro de este trabajo, analizaremos la situacion actual de la industria de las bebidas carbonatadas. Esta industria se ha visto amenazada principalemente por un aumento en la demanda de bebidas no carbonatadas, aunque tambien la rivalidad dentro de la industria es una amenaza importante que tomaremos en consideracion para la aplicacion de nuestra estrategia. Comenzaremos tomando en cuenta la industria en el que se lleva a cabo la competencia entre firmas establecidas, los recursos de Pepsi para afrontar las amenazas y aprovechar las oportunidades que se presentan en dicha industria. Con esta informacion analizaremos las fuerzas, las oportunidades, amenazas y debilidades a las que se enfrenta Pepsi y propondremos una estrategia para neutralizar y convertir en fortalezas las debilidades y las amenazas. Las estrategias aqui propuestas estan basadas en el modelo propuesto por Hambrick y Fredrickson, orientadas a las arenas en las que se desempena la empresa, los pasos a seguir para la aplicacion de estas, los diferenciadores que ayudaran a la empresa a alcanzar la ventaja competitiva, y los vehiculos para alcanzarla. Tambien tomaremos en consideracion la logica economica detras de las estrategias planteadas para lograr obtener altos dividendos. Despues de realizar un estudio del entorno de la industria, detectamos los canales de distribucion como una fortaleza que Pepsi posee y que puede aprovechar para neutralizar la amenaza de productos sustitutos por medio del posicionamiento de las bebidas no carbonatadas de la marca. Al utilizar esta estrategia, Pepsi conservara su participacion en el mercado, conservando a Pepsi-Cola como producto estandarte de la marca. Aplicar esta estrategia le costara a Pepsi poco dinero y una cantidad considerable de tiempo y esfurezo. Tambien Pepsi puede diversificar su publicidad de acuerdo a las areas geograficas a las que se quiere enfocar y el tipo de bebidas (carbonatadas o no carbonatadas) que se prefieren en dichas areas. Industria- Pepsi se encuentra en la industria de las bebidas carbonatadas y a lo largo del tiempo ha ido penetrando el mercado de las no carbonatadas y frituras. Evaluating Firms External Environment 1. – Specific international events. Pepsi logro entrar al mercado europeo despues de la Segunda Guerra Mundial, ya que la Union Sovietica y los arabes excluyeron a Coca Cola 2. – Demographic trends: En 1963, Pepsi lanzo la compana Pepsi Generation, que se enfoca a la gente joven y joven de espiritu, utilizando imagenes como autos deportivos, motocicletas, helicopteros, un slogan penetrante asi imagenes de celebridades como Britney Spears. El aumento de la poblacion en paises como China conlleva un aumento en el rendimiento de Pepsi. 3. – Legal and Political Conditions: En las operaciones internacionales, Pepsi sufrio diversos obstaculos debido a la inestabilidad y regulaciones politicas, controles de precios, restricciones publicitarias, control de importacion de productos. Para enfrentar estas adversidades, en India, por ejemplo, Pepsi concedio derechos de exclusividad en la distribucion de sus productos al hombre mas rico en dicho pais. En 1941 la corte declino a favor de Pepsi despues de la demanda que Coca Cola impuso en relacion a una infraccionsobre la marca registrada de Coca. En 1971 la Comision Federal de Comercio inicio acciones en contra de 8 corporaciones acusandolos de tener territorios exclusivos otorgados a empresas embotelladoras, lo cual obstaculizo la competencia entre firmas. 4. – Technological Change: Los cambios en la tecnologia dieron a Pepsi la posibilidad de producir por medio de la osmosis inversa, en lugar de extraccion de agua de manantial. La inversion por parte de Coca y Pepsi en fuentes de sodas para una mayor distribucion conllevo una publicidad pagada, mayor presencia de marca y mayores rendimientos. El cambio de Coca, imitado por Pepsi tres anos despues, de utilizar jarabe como insumo en lugar de azucar, conllevo una reduccion de los costos para la produccion de bebidas de Cola. 5. – Cultural Trends: Americanos tomaban mas soda que cualquier otra bebida. Consumidores empezaron a cambiar sus gustos, de sodas normales a sodas dieteticas, tes y otras a base de no carbonatos, lo que produjo que Pepsi expandiera su gama de productos. 6. – Economic Climate: La Gran Depresion del 29 llevo a Pepsi a la bancarrota. Con esto, Pepsi redujo el precio de la presentacion de 12 onzas a 5 centavos, siendo este el mismo precio que Coca cobraba por su presentacion de 6. 5 onzas. Esto permitio a Pepsi su recuperacion. Analisis de las cinco fuerzas de Porter Rivalidad en la industra, firmas establecidas {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} El nivel de rivalidad entre las firmas establecidas es alto. Poder de negociacion de los compradores. text:list-item} {text:list-item} {text:list-item} El poder de negociacion de compradores es bajo Poder de negociacion de los proveedores. {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} El poder de negociacion de los proveedores es bajo. Amenaza de Futuros Competidores. {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} La amenaza de futuros competidores en baja. Amenaza de sustitutos. text:list-item} {text:list-item} {text:list-item} La amenaza de sustitutos es alta Complementos El caso no provee informacion acerca de productos complementarios. Ciclo de vidad de la industria y rentabilidad La industria se encuentra en una etapa de madurez y es poco rentable para los futuros competidores. Para las marcas ya establecidas es rentable porque las barreras de entrada son altas, la amenaza de sustitutos es alta, el poder de negociacion de los proveedores es bajo y el poder de negociacion de los clientes tambien es bajo, a pesar de que la amenaza de sustitutos es alta. Amenazas, oportunidades, fortalezas y amenazas Oportunidades O1. En su momento, la disminucion de la demanda de Coca Cola al cambiar la formula. (no fue aprovechada en su momento) O2. El escandalo de Coca Cola debido a que muchas personas se enfermaron por las bebidas y por discrimacion racial. (no aprovecharon este escandalo) O3. Existian mercados emergentes O4 Warehouse delivery system de marcas libres representaba mas costos para clientes O5 Venta a restaurantes por medio de fuente de sodas era extremadamente rentable O6 Explotar el mercado familiar O7 Explotar el mercado juvenil O9 Producir sus propias latas reduciria sus costos Amenazas A1. Coca Cola fue pionero en los enfriadores, dispensadores de maquinas de refrescos y maquinitas de refrescos. A2. La creciente popularidad de productos sustitutos como te, cafe, leche, jugos, y otras bebidas no carbonatadas (cambio de preferencias) A3. El exito e introduccion de Diet Coke A4. Coca Cola regresa a su formula original con el nombre de Coke Classic (no hizo nada al respecto) A5. Coca Cola dominaba sobre Europa occidental, America Latina A6. Coca Cola era el mas grande productor de bebidas carbonatadas a nivel internacional. A7. El crecimiento en Estados Unidos de las ventas de Cola parecen haberse estancado. A8 Demanda de productos que no eran cola A9 master bottler contract de coca cola le permite establecer precios y condiciones de venta A10 Amenaza por parte de la comision federal de comercio por practicas anti competitivas en 1971 A11 Gran Depresion A12 Obstaculos en las operaciones internacionales A13 Coca utilizo jarabe en lugar de azucar A14 Coca invirtio 100 mdd mas en publicidad A15 Coca introdujo 11 nuevos productos 1980 A16 La publicidad de coca cola orientada a un estilo de vida en los consumidores A17 Coca Cola establece el franchising system A18 Canales de distribucion ineficientes Fortalezas F1. â€Å"Direct Store Door† delivery F2. el master bottling agreement le concedio a pepsi el poder de determiner los precios terminos y condiciones de la compra de materia prima. F3. El congreso concedio derechos de exclusividad territorial por medio del â€Å"Soft Drink Interbrand Competition Act† en 1980 F4. Pepsi adquiere Pizza Hut, Taco Bell, y Kentucky Fried Chicken y despues de venderlos conserva los derechos de distribucion y ademas conserva frito lay. F5. Baja de Precios debido a la gran depresion F6. Diversidad en sabores de pepsi a partir de los 60 F7. Introduccion de la Botella Tamano familiar de 26 onzas F8. pepsi generation F9. Pepsi invierte en Campanas publicitarias ( como pepsi challenge, pepsi generation y celebridades ) F10. Tres anos despues, pepsi utiliza tambien jarabe. F11. Pepsi introdujo 13 nuevos productos F12Produccion de bebidas no carbonatadas F13 Pepsi Bottling System F14 Utilizo estrategias de mercado para aprovechar los mercados emergentes F15 Pepsi esta en la industria de las sodas desde 1893. F16 Pepsi imito la tecnologia de enfriadores y dispensadores de sodas F17 Sistemas novedosos para distribucion en nuevos mercados ( India ) Debilidades D1. Mientras coca cola tenia el 65% de las ganancias en las ventas de fuentes de sodas, pepsi unicamente tenia el 21%. D2. Al integrarse hacia atras aumentan los costos de produccion D3 Introdujo la pepsi de dieta en 1964 pero no alcanzo el nivel de popularidad D4 Ineficiencia en la explotacion de clientes insatisfechos de Coca Cola Recuros de la empresa y modelo VRIO Analisis FODA Modelo de Hambrick & Fredrickson {text:list-item} {text:list-item} Vehicles {text:list-item} {text:list-item} Differentiators {text:list-item} {text:list-item} Staging {text:list-item} {text:list-item} {text:list-item} {text:list-item} Economic Logic 10. {text:list-item} {text:list-item} {text:list-item} {text:list-item} Conclusiones y estrategia planteada Pros de la estrategia planteada {text:list-item} {text:list-item} {text:list-item} Contras de la estrategia planteada {text:list-item} {text:list-item} {text:list-item}